Strategic Advisory · Serving clients across the UAE, KSA, Oman and Sri Lanka
nadeesha@idxcore.net +971 50 688 3500
Strategic Advisory Services

Building a tomorrow‑ready business, today.

ignition. drive. excellence.

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Management Consultancy Marketing Strategy Fractional CMO Corporate Training
Why IDX Core

Not just consulting hours. A hands-on growth partner.

Ambitious business leaders need more than a slide deck. They need one accountable partner, someone in the flesh and who brings in hands-on experience having done the job himself, spanning across marketing, management and operations; someone who has lead them all, and lead to success, not to downfall.

Presence across Continents

Spanning across geographies, rooted in Sri Lanka, and now with expanded presence in the UAE, the KSA and the Sultanate of Oman in the Gulf.

One Leader to another

Leadership is a lonely job, one cannot have open conversations with those already under one's payroll without prejudicing the topic and creating bias, hence a fellow leader who can positively contribute to problems by deconstructing sans bias.

Measurable outcomes

Clear metrics on growth, cost savings and market penetration — recommendations that translate into results, not just a deck.

Core Services Offered

Retainer-based contractual engagements & one-time projects

Marketing Consultant

Marketing Strategy, Brand Development, Brand/Product Launch & Re-launch Roadmaps, Route to Market & Channel Strategy Crafting, Driving Penetration.

Management Consultant

Operational Strategy, Organizational Design, Business Transformation & Change Management Roadmaps, Process & Systems Optimization, Driving Efficiency.

Operations Consultant

Operations Strategy, Supply Chain Development, Process Improvement & Turnaround Roadmaps, Workflow & Resource Optimization, Driving Productivity.

Founder's Profile

About Nadeesha: IDX Founder

Nadeesha is a senior marketing & business strategist with 23+ years of executive-level experience across telecom, consumer goods, travel & tourism and professional consultancy — in Sri Lanka and across the UAE. An Elected & Conferred Member of the Chartered Institute of Marketing (MCIM-UK), he has led marketing and business functions at the most senior levels across multiple industries and geographies, with a track record of successful turnarounds in products, brands and teams.

As Founder and Director of IDX Core, Nadeesha channels two decades of C-suite, board advisory and entrepreneurial experience into every engagement — currently holding six active directorships across the UAE — anchored in the same principles that have shaped his own commercial journey: bold thinking, honest counsel and an unrelenting focus on outcomes.

Explore on LinkedIn
Nadeesha A. Watawala, Founder & Director, IDX Core
Nadeesha A. Watawala
MBA (UK), PgDipM (CIM-UK), MCIM (UK)
23+
Years Experience
13
Years in ExCo
6
Active Directorships
  • MBA in Marketing, University of Bedfordshire, UK
  • Post Graduate Diploma in Professional Marketing (Level 7) from the Chartered Institute of Marketing, UK
  • Member of the Chartered Institute of Marketing, (MCIM) UK
  • Experience in Telecom, FMCG, Travel & Tourism and Consulting
  • 11 Years of Experience working in Multinational Organizations
  • Scaled and grown businesses by 20-fold in revenue
  • Creative Strategist & Designer
2003 — 2007
Suntel Limited, Swedish-owned telecom company in Sri Lanka.

Engaged and lead sales and product launches of corDECT & CDMA.

2007 — 2012
Bharti Airtel Lanka, India's Bharti Airtel in Sri Lanka.

Engaged and involved in the launch of Airtel mobile network in Sri Lanka, hired from Pre-launch Project stage.

2012 — 2013
PepsiCo Sri Lanka, through Varun Beverages PVT. LTD., appointed bottler in Sri Lanka.

Lead the Sales Operations in the Colombo Metro Precinct.

2013 — 2023
PRINTXCEL Group Sri Lanka & the UAE.

Lead the Consumer Business Vertical under different and senior capacities, ending the term as VP Marketing & Global Business and subsequently as C-suite Consultant later in 2025.

2023 — 2026
Metaphase Global, AUPEC Ventures, Uptima Travel & Tourism, Uptima Ventures, IDX Core.

Leading multiple businesses across industry sectors in the UAE and Sri Lanka.

Founder's Credentials

Track record, in numbers

Corporate Executive Track Record

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Years in ExCo Member Capacity
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Years in C-Suite Capacity
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Years in Business Head Capacity
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Years in Board Advisory Capacity

Business & Entrepreneurial Landscape

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Independent Commercial Businesses
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Countries of Established Operations
0
Businesses on Retainer Arrangement
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Different Lines of Business/Industry Sectors

Delivery & Commercial Impact in Numbers (past 12-month cycle)

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AED equivalent of gross revenue in retainer clients' books
0
AED equivalent of gross new revenue from directly influenced new business calls
0
AED equivalent of compound cost savings across all client firms
0
AED equivalent of net new personnel costs saved via succession planning
Services Spectrum Offered

From ongoing retainers to focused, fixed-term projects

Retainer-based — to catalyze, calibrate & compound growth

C-suite Consultancy

Work hand-in-hand with the leadership tier of your enterprise, navigating challenging times & situations.

Fractional CMO Services

The full firepower of a seasoned, board-level Chief Marketing Officer, minus the full-time cost overhead.

Leadership Advisory

Seasoned sounding board from outside the room for leaders navigating complex & high-stakes decisions.

Brand Strategy

Complete playbook of brand design, guides, execution blueprint, rollout strategy & penetration drivers.
Instance-based ancillary — to supercharge pace in growth momentum

SOPs & Process Maps

Complete manual of processes, playbooks and frameworks custom-drafted to last but with agility to scale.

Annual Planning Workshops

Extract from the planning workshops of global multinational players to curate a fitting blueprint.

Route to Market Planning

Recalibrate the entire go-to-market strategy and capture maximum touchpoint access to power-boost sales.

Corporate Training

Practical training programmes designed to shift how teams think, decide and perform commercially.
The Process

Assessment of fit & compatibility

Free Consultation

Meeting with principals and/or leadership to understand potential areas to add value & enhance revenue.

Proposal & Model

Craft a fitting and pragmatic execution proposal based on client's requirements, aspirations & limitations.

NDA & KRA Signing

Sign-off on both the non-disclosures, binding obligations and key result areas that will be measured.

Formal Onboarding

Commencement of work with a fixed schedule of ongoing progress reviews in agreed intervals.

Package Highlights & Pricing

Choose the engagement that fits

Retainer packages are contractually termed and billed monthly (6-month minimum commitment). One-time packages are short, fixed-term engagements (FTE).

Let's build your tomorrow-ready business, today.

Start with a free consultation — no obligation, just a conversation about where value can be added.

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